Email Marketing
In a March 2003 AOL/RoperASW international cyber study (see PDF White Paper), consumers reported checking their email on an average of 13.1 times a week. It was listed second only to brushing their teeth (at 14.5 times a week.) Email has become a daily part of life.
CONSUMERS Over 75% of US consumers listed email as their preferred method of contact. This means your potential customers would rather hear from you in an email than any other form of communication. Email Marketing has become not only a cost-effective tool for businesses, but a necessity for gathering more customers and building stronger and better relationships with your existing customers.
BUSINESSES E-commerce continues to be an important part of the online experience, as gathering product information online is one of the top three activities across all the countries studied.
USES FOR EMAIL MARKETING
• New Product Announcements/Offerings • Newsletters • Surveys • Press Releases • Coupons/Gift Certificates • Product Reminders • Thank You Notes • Sales Announcements • Member Benefits • Notifications |
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